Marketing Plan 2 for kim woods
Marketing Plan 2 for kim woods
Part 2 – Target Market Segmentation & Product Strategy
· Continued Development of Strategic Plan includes:
- Analysis of potential customers, segmentation of market and selection of Primary and Secondary Target Market that supports the Strategic Focus.
- Development of Product Strategies aligned with Strategic Focus
· Format:
- APA Format Required
- Abstract Required
- Title Page and Reference Page
- Use APA formatted headers and subheads as needed.
- A minimum of 6 outside references required.
- 6-8 pages, not including title page, abstract and reference page.
Grading:
Please refer to the attached rubric above for a detailed list of items that must be covered in your analysis. Your work will be graded according to how well you cover these items.