How Corporate Social Responsibility affects consumers’ Brand Trust in luxury brands.(based on the example of Gucci
Description
1st subchapter – Corporate Social Responsibility (CSR) and Sustainability of Kering SA – Gucci luxury brand. I need general info about Gucci with particular emphasis on Corporate Social Responsibility and Sustainability of Gucci. The Development of Gucci’s CSR practices and current situation Gucci has regarding its CSR and sustainability policies (can be added some info about its Parent Company – Kering SA, in general). Basically, everything what Gucci does concerning CSR. 2nd Subchapter – Literature Review of the past researches made regarding The influence of Corporate Social Responsibility on Brand Trust ( there are mostly researches about non-luxury brands, but it’s also possible to find about luxury brands. I need both. Basically, I need an overview of few good studies on the subject of the influence of Corporate Social Responsibility on Brand Trust. Note: I do NOT need any general information, definitions, explanations of the concepts of CSR, Sustainability, Luxury Brand, Brand Trust. Because I have already written about it. For better understanding of the structure of the thesis I provide the table of content. Table of content 1.Introduction 2. Corporate Social Responsibility 2.1. Views on Business Responsibilities 2.2. The CSR pyramid 2.3. Alternative CSR pyramid 2.4. Strategic CSR 2.5. Stakeholders 2.6. Sustainability 3. Brand Trust 3.1. Brand Trust Concept 4. Corporate Social Responsibility and Brand Trust 4.1. Corporate Social Responsibility and Brand Trust in Luxury Brands ->>>5. CSR and Kering S.A. – Gucci – ex. 5.1. The evolution of CSR in Gucci — for example 5.2. Current situation —- for example ->>>6.Literature Review of the past research in CSR and Brand Trust. – example of how it can be named
