Analyzing a survey report

You have joined a new hospital and you have been reading some internal documents. You find that the hospital conducted a job satisfaction survey among its staff three years earlier. A market research firm had conducted the survey, analyzed the data, and provided results.

• How will you evaluate this report? 
• Suppose you decide to do a follow-up study. How will you design it? 
• What are the considerations in data collection? 
• Would you rely on self-reported data or seek an objective measure? 
• How will you analyze the data?