Need Segmentation and Target Market – BMW


Segmentation and Target Market – BMW


Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. 


Required Elements:



    • No more than 2100 words


    • Include for the selected company BMW


      • demographic,


      • psychographic,


      • geographic, and


      • behavioral characteristics for the selected company.


    • A positioning statement for the company with careful consideration of their brand and strategy




    • Paper is consistent with APA guidelines.



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