Need Segmentation and Target Market – BMW

 

Segmentation and Target Market – BMW

 

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. 

 

Required Elements:

 

 

    • No more than 2100 words

 

    • Include for the selected company BMW

 

      • demographic,

 

      • psychographic,

 

      • geographic, and

 

      • behavioral characteristics for the selected company.

 

    • A positioning statement for the company with careful consideration of their brand and strategy

 

    •  

 

    • Paper is consistent with APA guidelines.

 

 

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