Need Segmentation and Target Market – BMW

 

Segmentation and Target Market – BMW

 

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. 

 

Required Elements:

 

 

• No more than 2100 words

 

• Include for the selected company BMW

 

• demographic,

 

• psychographic,

 

• geographic, and

 

• behavioral characteristics for the selected company.

 

• A positioning statement for the company with careful consideration of their brand and strategy

 

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• Paper is consistent with APA guidelines.