MGMT Question
- Do you agree with Kotler’s assertion that “all markets are local?” Why?
- Kotler discussed a plea by a district manager for IBM who was concerned about his Chicago market. On a global basis, which strategic response would best relate to his plea? Why might the ability to apply that response internationally be different than domestically?
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admin2020-08-05 20:23:142020-08-05 20:23:14MGMT Question