Marketing Strategies: Discussion 5

Marketing Strategies: Discussion 5



Reading: Chapter 6 (p. 151-156) and Chapter 7




Innovation and new product introductions are essential to all businesses. Our video this week highlights many ways in which innovation has created brand loyalty by answering the needs of the market. Be sure to research and review the concepts of New Product Development highlighted in the text before viewing the video.


Given your areas of interest, find an example of new product (or service) introductions that you feel is really answering a new need, impacting an industry or making a difference in a community. Discuss and describe it in relation to the specific type of product or services – (refer to text) and analyze which of the 6 strategic options (from text) to product introductions you feel this represents.


Support your analysis with at least 3 resources beyond text cited in APA format.




At least 3 Academic references are required, cited and sourced in APA format. Minimum of 250 words (not counting the references). Paragraphs need to be between five to nine sentences. Be careful with originality as this will be submitted through a plagiarism checker –


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