Marketing Homework questions for Prof Xavier
1. The sales manager of the Butterfly Chair Corp. wishes to compensate his sales force in a way that will provide some security, incentive, flexibility, and control. The company should offer its sales force:
2. Which of the following statements BEST describes “order getters”?
3. Hannah Spiritway works for a cable TV company in a large city. She handles telephone calls from customers who are having problems with their cable service. Hannah is:
4. A job description for a sales person provides:
5.Budgeting for marketing expenses by computing a percentage of forecasted sales:
6.The AIDA model consists of four promotion jobs:
7. Clearwater Office Supply sells frequently purchased office supplies to businesses in a metropolitan area. It is well established with a large share of the market. Its promotion should probably focus on:
8. A professional salesperson:
9. Determining the blend of promotion methods is a strategy decision, which is the responsibility of the:
10. In light of continuous focus on planning marketing strategies to reach objectives, the most sensible approach to budgeting promotion expenditure is:
11. Which of the following statements BEST describes advertising spending?
The following terms appeared on an invoice dated May 22nd, which was sent by a manufacturer to a retail store: 2/10, net 30. The amount of the invoice was $2,000. Assuming the retailer paid the invoice on June 1 (within 10 days after the products were delivered), how much should he have paid?
16. The marketing manager for Aerial Photography, Inc. says his sales reps have gotten in the habit of setting prices for products that do not produce a profit. Aerial Photography apparently is using:
Pricing objectives should flow from, and fit in with:
18. Regarding message planning and the AIDA model:
20. Most firms operate in monopolistic competition, where products and whole marketing mixes are not exactly the same. This implies that:
21. The reason that MICRO-marketing costs too much in many firms is that:
22. Which of the following statements is a challenge facing marketers?
23. Which of the following statements BEST describes a marketing manager?
24. If a profit-oriented marketing manager does not know the exact shape of the firm’s demand curve, marginal analysis:
25. Michael Soles–owner of Soles Shoe Store–recently discovered that shoe stores in his trading area have an average markup of 40%. Upon investigation, Michael found that his average markup is $15 on shoes that he sells for $45. This suggests that:
26. Trends affecting marketing strategy planning in the Pricing area include:
27. Gabriella Sax believes that customers in her dress shop find certain prices very appealing. Between these price levels, all prices are seen as roughly the same, and price cuts in these ranges generally do not increase the quantity sold (i.e., the demand curve tends to drop vertically within these price ranges). Therefore, Sax prices her items as close as possible to the top of each such price range. This is referred to as:
28. In the development of a marketing plan, blending the marketing mix would not generally involve
Marketers estimating the demand curve:
30. Elijah has classified the following items under variable costs. Which item has he classified INCORRECTLY?
The following 4 questions are short answer and each should be a minimum of 300 words. APA is not required, but strong, factual, and original answers are.
31. Provide three examples when advertising to intermediaries might be necessary? What are the objective(s) of such advertising?
32. What is the difference between one-price and flexible-price policies? Which is most appropriate for a hardware store? Explain your reasoning in detail with examples or citations from the textbook.
33. What is the difference between leader pricing and bait pricing? What do they have in common? How can their use affect a marketing mix? Explain your answer.
34. Why do many department stores seek a markup of about 30% when some discount houses operate on a 20% markup? Identify and explain at least three reasons.
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