Chapters 17 – 19 this week. Marketing Management by Philip Kotler and Kevin Lane Keller, 14th Edition, ISBN: 0132102927, Prentice Hall, Inc.
Marketing Brochure Assignment: American Military University wants to develop a brochure to market their graduate degree programs. Develop a prototype brochure that contains the components you feel are important. You may use Microsoft PowerPoint, Microsoft Word, Microsoft Front Page or any other application that you choose to develop the brochure.