Management Report: Flybe
The company is Flybe You have studied the strategic options available to the business. You are now required to independently evaluate the existing strategy of the business and make recommendations to the Board of Directors as to the future development of the business’ strategy. Your management report should include: Anonymous cover sheet: This must contain the following: Module title and code, Assignment title, Your ID number, Name of your seminar tutor, Word Count (the word count minus the title page, contents page, executive summary, tables/charts, reference list and any appendices) and date of submission. Executive Summary: This should be no more than one page in length and should present a ‘snapshot’ of the report including your findings from the environmental audit and the strategic direction of the organisation. You should also include an overview of your recommendations with a brief rationale. [Note: This is not counted in the word limit.] Table of contents: This should be no more than one page in length. [NOTE: This is not counted within the word limit.] Introduction: An introduction to the company’s operations – in other words ‘setting the scene’. This to include an overview of the organisation’s operations, their proposed strategy, its financial situation, general state of the sector/industry (for example, is it in growth or decline) and its key competitors. It is expected that elsewhere in the report you will apply the models/concepts and frameworks to the organisation. This approach should underpin your knowledge and understanding of the organisation and the environment in which it operates. Analysis of the organisation’s strategic position in its industry- by using relevant business KPIs in comparing the performance of the organization with that of its main competitors Analysis of the organisation’s strategic direction: This needs to be undertaken with a clear identification of the methods by which the organisation’s strategies have been pursued. You must use Ansoff and either BCG or GE/McKinsey. Critical evaluation of the organisation’s strategy: This is in terms of its suitability, acceptability and feasibility (SAF Framework). Conclusions: What conclusions have you drawn from analysing this organisation? Recommendations: These are what you have derived from examining the organisation. These should link back to the material that you have critically reviewed within the previous sections. There must be a clear rationale for the recommendations. Read your recommendations carefully and ask yourself the following questions: Are your recommendations rational? What evidence can you provide in support of these recommendations? How would the various stakeholders react? How would you react if you were a shareholder? Is it logical that the company would or need to take these specific actions? Do they make sense? Would you be prepared to discuss them at a Board meeting? References: These must be in the Harvard Format. Appendices: If required and no more than four pages. If there are more than the stipulated four pages those additional pages will not be read. Your response to the brief must show evidence of your ability to research independently relevant data, using appropriate sources and databases, as well as relevant academic literature, to support your arguments. Use of Tables Use tables only where appropriate. Where you do use tables (perhaps to show changes in revenue and profit over a period of time) make sure that there is a clear interpretation of the information within the text. In other words, what are the figures meant to display? Use sub headings to delineate the text and write in a narrative style. This enhances readability and allows you to add the necessary evidence to support your perspectives. Equally, do not use generic diagrams of the various models and frameworks: We want you to demonstrate knowledge and understanding through their application
