M3A1 Capstone

100% original, rubric, word count and required readings must be included

 

Assignment 1: Discussion—Supply Chain

Understanding supply chain and how the consumer can play a critical role in the supply chain is an important part of developing and implementing a strategy. There are many products and services today where the target customer is part of the supply chain. The Web sites Wikipedia, Mary Kay Cosmetics, and Craig’s List are just a few examples.

Using the module readings, Argosy University online library resources, and the Internet, respond to the following:

• Give an example of a product or service where the target customer is part of the supply chain.
• Describe the types of innovations or improvements that have come from involving the target customer in the supply chain.
• Describe the types of information technology mechanisms that have been used to involve the customer in the supply chain.

Write your initial response in approximately 300 words. Apply APA standards to citation of sources.

By Saturday, September 14, 2013, post your response to the appropriateDiscussion Area. Through Wednesday, September 18, 2013, review and comment on at least two peers’ responses.

Assignment 1 Grading Criteria	Maximum Points
Initial response: Was insightful, original, accurate, and timely. Was substantive and demonstrated advanced understanding of concepts. Compiled/synthesized theories and concepts drawn from a variety of sources to support statements and conclusions.	16
Discussion response and participation: Responded to a minimum of two peers in a timely manner. Offered points of view supported by research. Asked challenging questions that promoted the discussion. Drew relationships between one or more points in the discussion.	16
Writing: Wrote in a clear, concise, formal, and organized manner. Responses were error free. Information from sources, where applicable, was paraphrased appropriately and accurately cited.	8
Total:	40     Required Readings Mascarenhas, O. A., Kesavan, R., & Bernacchi, M. (2004). Customer value-chain involvement for co-creating customer delight. The Journal of Consumer Marketing, 21(7), 486–496. (ProQuest Document ID: 220125989)  http://search.proquest.com.libproxy.edmc.edu/docview/220125989?accountid=34899 Osarenkhoe, A. (2008). What characterises the culture of a market-oriented organisation applying a customer-intimacy philosophy? Journal of Database Marketing & Customer Strategy Management, 15(3), 169–190. (ProQuest Document ID: 233312287) http://search.proquest.com.libproxy.edmc.edu/docview/233312287?accountid=34899 Porter, M. (1996). What is strategy? Harvard Business Review 74(6), 61–78. Retrieved fromhttp://libproxy.edmc.edu/login?url=http://search.ebscohost.com/ login.aspx?direct=true&db=bsh&AN=9611187954&site=ehost-live Recommended Readings Kahn, S. R. (2010). Capitalism at the crossroads: Next generation business strategies for a post-crisis world. Choice, 48(4), 738. (ProQuest Document ID: 818556268)http://search.proquest.com.libproxy.edmc.edu/docview/818556268?accountid=34899 Shore, H. (2008, March). Are you creating raving fans? Biznik. Retrieved fromhttp://biznik.com/articles/are-you-creating-raving-fans