For FavadProf only

Watch the video on a brand called “method©” for a real company example of developing a global vision for products.

method© Video:http://www.cengage.com/marketing/book_content/-1439039429_lamb/company_clips/ch05.html 

Discuss the following checklist items:

Once you receive feedback from your instructor and fellow learners, refine your Unique Selling Proposition and Global Vision Statement. Insert them into your final project Marketing Plan.

Reference

Lamb, C. W., Hair, J. F., & McDaniel, C. (2012). MKTG5. Mason, OH: South-Western, Cengage.

Directions for the Discussion

To obtain full credit for this assignment, you must answer the available question as thoroughly as possible. Your answer should be thoughtful and composed using complete sentences. Please follow the Discussion Board guidelines as provided in your syllabus.

Be sure to comment on at least two of your classmates’ posts. Your comments should be substantial and well-reasoned. Just agreeing with comments of another student does not fulfill this requirement.

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