For FavadProf only
Watch the video on a brand called “method©” for a real company example of developing a global vision for products.
method© Video:http://www.cengage.com/marketing/book_content/-1439039429_lamb/company_clips/ch05.html
Discuss the following checklist items:
- View the video on the brand called “method©” to understand how companies develop a global vision for unique product ideas.
- Read Section I. in the Step-By-Step Guide to Building a Marketing Plan.
- Read the example Basic Marketing Plan
- For your final project marketing plan, develop the unique selling proposition for your new product idea (tutorial).
- Develop a global vision statement to give your new product idea a multinational appeal (tutorial).
Once you receive feedback from your instructor and fellow learners, refine your Unique Selling Proposition and Global Vision Statement. Insert them into your final project Marketing Plan.
Reference
Lamb, C. W., Hair, J. F., & McDaniel, C. (2012). MKTG5. Mason, OH: South-Western, Cengage.
Directions for the Discussion
To obtain full credit for this assignment, you must answer the available question as thoroughly as possible. Your answer should be thoughtful and composed using complete sentences. Please follow the Discussion Board guidelines as provided in your syllabus.
Be sure to comment on at least two of your classmates’ posts. Your comments should be substantial and well-reasoned. Just agreeing with comments of another student does not fulfill this requirement.
