can someone help me with a business plan?
You are required to submit a marketing plan for a hypothetical company. Your plan must include the company’s background information.
Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.
Write an eight to ten (8-10) page paper in which you:
1. Construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes. The relevant outcomes include profitability, shareholder returns, and return on investment.
2. Conduct an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
3. Specify the primary and secondary target markets for your company.
4. Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one (1) brand extension.
5. Conduct a performance analysis with set benchmarks of 50% to 75% per annualized plan. Your analysis should include at least four (4) of the following metrics: tracking downloads of website content, Web site visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement. Develop four (4) quantitative and (4) qualitative marketing objectives from your chosen metrics.
6. Conduct both a SWOT analysis and needs analysis for your product/service. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.
7. Develop a marketing strategy for your product / service and determine an appropriate timeframe for execution of the plan, i.e. 5, 10, 15 years. Provide a rationale for your timeframe for execution.
8. Develop a positioning statement which should include, at a minimum, i.e., a benefit, user, competitive, or innovative statement about your product / service. Provide a rationale for your timeframe for execution of your positioning statement.
9. Examine the relevant marketing science of customer behavior for your product / service.
10.Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product/service. These resources should be industry specific and relate to your chosen product/service. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
Conduct a performance analysis with set benchmarks of 50% to 75% per annualized plan. Your analysis should include at least four (4) of the following metrics: 1) tracking downloads of website content, 2) Web site visitors, 3) increases in market share, 4) customer value, 5) new product adoption rates, 6) retention, 7) rate of growth compared to competition and the market, 8) margin, and 9) customer engagement.
In the context that the above is written, “performance analysis” is a synonym for Return-On-Investment (ROI). Remembering from our Accounting and Finance classes, ROI is calculated:
(Gain from the investment – Cost of the investment) / Cost of the investment
In this question, we are dealing with percentages. If I have been tracking my website, and I find that on 1/1/13 I had a retention of customer rate of 35% (350 of my 1000 existing customers have ordered before…they have been retained…; and on 12/31/13 my retention rate was now 58% (580 of my 1000 existing customers have ordered before), then my performance analysis will show:
(58% – 35%) / 35% = 23% / 35% = .657 = 65.7% increase in my retention rate.