Business Government And Society
Business Government And Society
You have to wite an essay of maximun 1500 words on Briefly describe the market strategy of the company and the critical operational requirements for implementing this strategy. • Define a non-market issue for which you will bedeveloping strategies. The issue is: How can Madrid ensure that the relocation of IE University’s students in salamanca to the Caleido tower does not negatively impact the district economically and socially? • Clarify how these issues are related to the company’s market strategy. What about the market strategy and its operationalization make these relevant non- market issues for the company? More specifically, what kinds of threats or opportunities do these issues represent with respect to the market strategy? • Describe and critique the company’s current approach to these issues. It may well be the case that they are doing nothing. Please spell out clearly the risks and/or lost opportunities of the company’s current approach to these issues. Please Assume that the company is doing nothing in this case. • Offer strategic solutions to the non-market challenges the organization is facing. You should propose 2-3 options and defend a specific course of strategic action as if you were making your case to the board of directors. Remember that non- market strategies have two dimensions—building a winning coalition around the definition of the issue/problem and building a winning coalition around collective actions that address those issues. • In politics it’s rare that anybody gets everything they want. Be realistic about what the company can accomplish given the array of interests surrounding each issue and the assets that each actor can deploy to defend/advance its interests. III. What to look for. Companies need to have a different (although, one hopes, coordinated) non-market strategies for each major issue facing the organization. This means that specificity and detail is important. No generic discussion of what the company should be doing generally to manage the non- market space. Rather, your job is to identify a specific issue or set of issues and design a specific response to it/them. Detail will be key to your success! Be sure to use appropriate citing and to use as many bibliographic sources as possible.
