BUS475 wk2

Using the small business idea that you created last week in DQ2 (and you will use for the remaining individual projects for this class)

 

Clothing Line

 

Write a 1,050- to 1,400-word paper in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. Include the following:

 

·Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service. Make sure you clearly label a mission statement that you write for your organization.

 

·Create a vision statement for this organization that clearly demonstrates your decision on what you want your business to become in the future. Make sure you clearly label a vision statement that you write for your organization.

 

·Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.

 

·Analyze how the vision, mission, and values guide the organization’s strategic direction.

 

·Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.

 

Format your paper consistent with APA guidelines