BMW’s sales slipped during the world wide recession in 2008 and 2009. Is its segmentation strategy too selective? why or…

BMW’s sales slipped during the world wide recession in 2008 and 2009. Is its segmentation strategy too selective? why or…

BMW’s sales slipped during the world wide recession in 2008 and 2009. Is its segmentation strategy too selective? why or why not?

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