Ashford BUS 640 Week 3 DQ 2
Explain what is meant by “contribution analysis”. Carefully define the term and provide examples to illustrate it.
Can you think of a recent example where you had to evaluate the incremental costs and benefits of different options in order to make a decision? In 300 words or more, please, provide your response to the above discussion question. Respond substantively to at least two of your classmates’ postings. Substantive responses use theory, research, and experience or examples to support ideas and further the class knowledge on the discussion topic.
Douglas, E. (2012). Managerial Economics (1st ed.). San Diego, CA: Bridgepoint Education