Apple—innovative and customer oriented

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Apple—innovative and customer oriented

1. Describe the information sources and items that the company should be using to support its position. Why would these be important information sources? 2. Which of the following four BIA levels of the company should you be using? Support your choice. • Separated • Coordinated • Dialogue • Holistic 3. What did you learn from this exercise, and how is it important to businesses?

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