Advertising course
Prepare an Adwords strategy report (max 2 pages) for a website/campaign, Use APA Style:
First :Go to this webiste: https://www.google.com/onlinechallenge/past/winners-2014.html
Second: Choose any campaign
Third: Open the Pre-campaign and post-campain reports, and then analyze them and then provide the following:
Website Profile and link
How would an Adwords campaign benefit this website?
What keywords would you use?
What geographic location would you use?
What metrics would you use to determine success?
Some sources you can use
where you can read more about metrics and KPIs.:
where you can read more about metrics and KPIs.:
http://www.kaushik.net/avinash/web-analytics-101-definitions-goals-metrics-kpis-dimensions-targets/