Advertising course

Advertising course

Prepare an Adwords strategy report (max 2 pages) for a website/campaign, Use APA Style:
 
First :Go to this webiste: https://www.google.com/onlinechallenge/past/winners-2014.html 
 
Second: Choose any campaign
 
Third: Open the Pre-campaign and post-campain reports, and then analyze them and then provide the following:
 
Website Profile and link
 
How would an Adwords campaign benefit this website?
 
What keywords would you use?
 
What geographic location would you use?
 
What metrics would you use to determine success?
 
Some sources you can use 
where you can read more about metrics and KPIs.:
 
 
http://www.kaushik.net/avinash/web-analytics-101-definitions-goals-metrics-kpis-dimensions-targets/
 
 

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