Ad analysis on McDonald’s delivery ad

Ad analysis on McDonald’s delivery ad

This is the ad you willuse (but feel free to use other ads if it’s better when writing): http://ddb.ae/mcdonalds-delivers-in-a-flash/Task: Analyze a magazine advertisement. Your analysis should do the following: describe the ad; identify its target audience; explain how the ad is intended to appeal to that audience; explain what desires, needs, fears, or anxieties are evoked; identify any stereotypes portrayed; explain any interesting implications or conclusions that can be drawn from the analysis. • The ad must come from a magazine – preferably an old-fashioned, paper, hard-copy magazine. EXCEPTION: You may choose a static (nonstreaming) ad from the Internet• You must state the year in which the ad originally appeared. If possible, also state the title of the magazine in which the ad appeared. • AVOID public service messages or any ad promoting an organization. Your ad must promote some kind of product that consumers spend money on. So no ads promoting the National Rifle Association or the Wildlife Conservation Fund or the National Organization of Women or whatever. And no public service messages about the dangers of smoking or methamphetamine, etc. etc. Thesis: Your first paragraph should end with your thesis statement. Your thesis should provide unity and purpose to your analysis. In other words, you should have one central idea that unifies your paper, and your analysis should work to support this idea. Superior essays will use analysis to provoke critical thought not merely about the product(s) advertised but about some aspect of American culture and society. Your readers are not interested in the product; they are interested in the ad’s target audience and how the advertiser appeals to that audience. Research, documentation, and quoting: This is NOT intended to be a research paper, but you will probably quote some phrases or sentences from the ad copy — the text in the ad that you analyze. • Do not begin a paragraph with a quotation. The exception is the first sentence of your first paragraph, where you may use a quotation as an opening “hook.” The reason for this is the fact that the opening of a paragraph is where you, the student writer, should establish the focus of the paragraph in your own words and create continuity with the preceding paragraph. • YOU MUST USE AN ATTRIBUTION TAG FOR EVERY QUOTATION. An attribution tag introduces a quotation by telling your readers who and what you are quoting. Without an attribution tag, you have a dropped quotation. You must avoid dropped quotations.