A+ Paper Needed Assignment 1: Part A: Your Marketing Plan
A+ Paper Needed Assignment 1: Part A: Your Marketing Plan
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My zip code is 06515
Use the example paper I have loaded and the sources given. The teacher states that the example paper got her info from these sources so it should be very helpful.
From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company’s background information, and information collected from Steps 1-4 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research.
For information on Website analytics, visit Google Analytics at http://www.google.com/analytics/why/.
Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.
Write a five to six (5-6) page paper in which you:
- Construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes. The relevant outcomes include profitability, shareholder returns, and return on investment.
- Conduct an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
- Specify the primary and secondary target markets for your company. Be sure to cover the 4Ps, 5Cs and STP.
- Conduct a performance analysis with set benchmarks of 50% to 75% per annualized plan. Your analysis should include at least four (4) of the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement. Develop four (4) quantitative and (4) qualitative marketing objectives from your chosen metrics.
- Conduct both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.
- Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
- Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
- Develop strategies to assess performance and achieve marketing goals.
- Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
- Evaluate target customer segments and positioning products within these segments.
- Use technology and information resources to research issues in marketing management.
- Write clearly and concisely about marketing management using proper writing mechanics.
The rubric:
Points: 240
Assignment 2: Part B: Your Marketing Plan
Criteria
Unacceptable
Below 70% F
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Revise your executive summary from Assignment 1, based on feedback from your instructor.
Weight: 10%
Did not submit or incompletely revised your executive summary from Assignment 1, based on feedback from your instructor.
Partially revised your executive summary from Assignment 1, based on feedback from your instructor.
Satisfactorily revised your executive summary from Assignment 1, based on feedback from your instructor.
Thoroughly revised your executive summary from Assignment 1, based on feedback from your instructor.
2. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
Weight: 15%
Did not submit or incompletely developed a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
Partially developed a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
Satisfactorily developed a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
Thoroughly developed a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
3. Develop a marketing strategy for your product and determine an appropriate time table for execution of the plan (e.g., phase 1, phase 2, etc.). Provide a rationale for your response.
Weight: 15%
Did not submit or incompletely developed a marketing strategy for your product and did not submit or incompletely determined an appropriate time table for execution of the plan (e.g., phase 1, phase 2, etc.). Did not submit or incompletely provided a rationale for your response.
Partially developed a marketing strategy for your product and partially determined an appropriate time table for execution of the plan (e.g., phase 1, phase 2, etc.). Partially provided a rationale for your response.
Satisfactorily developed a marketing strategy for your product and satisfactorily determined an appropriate time table for execution of the plan (e.g., phase 1, phase 2, etc.). Satisfactorily provided a rationale for your response.
Thoroughly developed a marketing strategy for your product and thoroughly determined an appropriate time table for execution of the plan (e.g., phase 1, phase 2, etc.). Thoroughly provided a rationale for your response.
4. Develop a positioning statement which should include, at a minimum, a benefit, user, competitive, or innovative statement about your product. Provide a rationale for your time frame for execution of your positioning statement.
Weight: 15%
Did not submit or incompletely developed a positioning statement which included, at a minimum, a benefit, user, competitive, or innovative statement about your product. Did not submit or incompletely provided a rationale for your time frame for execution of your positioning statement.
Partially developed a positioning statement which included, at a minimum, a benefit, user, competitive, or innovative statement about your product. Partially provided a rationale for your time frame for execution of your positioning statement.
Satisfactorily developed a positioning statement which included, at a minimum, a benefit, user, competitive, or innovative statement about your product. Satisfactorily provided a rationale for your time frame for execution of your positioning statement.
Thoroughly developed a positioning statement which included, at a minimum, a benefit, user, competitive, or innovative statement about your product. Thoroughly provided a rationale for your time frame for execution of your positioning statement.
5. Examine the relevant marketing science of customer behavior for your product.
Weight: 10%
Did not submit or incompletely examined the relevant marketing science of customer behavior for your product.
Partially examined the relevant marketing science of customer behavior for your product.
Satisfactorily examined the relevant marketing science of customer behavior for your product.
Thoroughly examined the relevant marketing science of customer behavior for your product.
6. Develop your company’s mission statement and company introduction.
Weight: 10%
Did not submit or incompletely developed your company’s mission statement and company introduction.
Partially developed your company’s mission statement and company introduction.
Satisfactorily developed your company’s mission statement and company introduction.
Thoroughly developed your company’s mission statement and company introduction.
7. 3 references
Weight: 5%
No references provided.
Does not meet the required number of references; some or all references poor quality choices.
Meets number of required references; all references high quality choices.
Exceeds number of required references; all references high quality choices.
8. Writing Mechanics, Grammar, and Formatting
Weight: 5%
Serious and persistent errors in grammar, spelling, punctuation, or formatting.
Partially free of errors in grammar, spelling, punctuation, or formatting.
Mostly free of errors in grammar, spelling, punctuation, or formatting.
Error free or almost error free grammar, spelling, punctuation, or formatting.
9. Appropriate use of APA in-text citations and reference section
Weight: 5%
Lack of in-text citations and / or lack of reference section.
In-text citations and references are provided, but they are only partially formatted correctly in APA style.
Most in-text citations and references are provided, and they are generally formatted correctly in APA style.
In-text citations and references are error free or almost error free and consistently formatted correctly in APA style.
10. Information Literacy / Integration of Sources
Weight: 5%
Serious errors in the integration of sources, such as intentional or accidental plagiarism, or failure to use in-text citations.
Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing.
Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing.
Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing.
11. Clarity and Coherence of Writing
Weight: 5%
Information is confusing to the reader and fails to include reasons and evidence that logically support ideas
Information is partially clear with minimal reasons and evidence that logically support ideas
Information is mostly clear and generally supported with reasons and evidence that logically support ideas
Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically support ideas
