8-Pages using the Online Merchant database

You will analyze the strengths and weaknesses of the company and write a report either recommending or not recommending purchase of the company stock.

 

Use this website for help: http://www.moneychimp.com/articles/financials/fundamentals.htm

The completed report should include:

 

1. An introduction to the company, including background information.
2. A complete and thorough financial statement review.
3. Pro Forma financial statements (Balance Sheet and Income Statement) for the next fiscal year, assuming a 10 percent growth rate in sales and Cost of Goods Sold (COGS) for the next year.
4. Complete ratio analysis for the last fiscal year using at least two ratios from each of the following categories:
   1. Liquidity
   2. Financial leverage
   3. Asset management
   4. Profitability
   5. Market value
5. A calculation of Return on Equity (ROE) using the DuPont system.
6. Assessment of management performance by calculating Economic Value Added (EVA).
7. A synopsis of your findings, including your recommendations and rationale for whether or not to purchase stock from this company.